Social Media
Content Strategy
Content Calendar
Post Engagement
Post Curation
Reporting
Account Management
Why does a social media strategy matter?
A modern social media account is often considered a second website, where most customers will find you, long before they've clicked through to your website.
And so the question becomes, what is your social media account saying about your brand, and is it speaking to all of your core brand attributes? Both content and social media strategy go hand-in-hand, with each equally as important, for they are fundamentally intertwined.
Defining the strategy early is paramount, with carefully considered content calendars, posting timings and content selection all playing important roles in the success of any social media account.
Jupyter
Social Media Hero Content
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The aim of the game with any social media strategy is consistency, the businesses that win here aren't (necessarily) the loudest; they're the most consistent in their application and posting schedule. A clear content rhythm, a recognisable visual identity and a voice that sounds like the brand, posted reliably over time, is what builds real momentum.
Here's how we get there:
Content Strategy
We start by working out what the brand needs to be talking about - a focused set of content categories that showcase your expertise and speak directly to the potential customers who matter most to your business.
Visual Identity & Templates
We'll design your visual identity, including the colours, fonts and layout that make your brand recognisable at a glance, then build reusable templates so every post that follows keeps that same feel without the need to go custom each and every time.
Modify Steel
LinkedIn Campaign
Content Creation, Calendar & Posting
With the strategy locked in, we take the reins, working from a shared calendar that keeps everything on schedule. That means writing the copy, selecting the imagery and posting on a consistent cadence, so your feed never goes quiet.
Every post is crafted to do two things at once; boost engagement from new and existing audiences, while simultaneously facilitating conversion, or any other KPI's of your choosing.
Account Management & Reporting
Nordica Studios pride ourselves on close collaboration and partnership. You'll have dedicated account management overseeing the whole process, keeping content on-brand and to schedule, aligned with the goals that are established at the start. Regular reporting shows you what's landing and what isn't, so the approach continues to evolve where required.