They say if you’ve got 4 hours to cut down a tree, you should spend 3 of them sharpening the axe and this is no exception. Together we’ll workshop your digital strategy with a core working group, defining the expectations and requirements for your new site. We’ll identify your target audience, review any existing analytics along with a competitor analysis.

With the digital strategy in tow, we’ll formalise the information architecture for your website. Think of the information architecture (IA) as a sitemap of sorts, guiding the general framework and structure for your website. This is important, particularly for optimisation with Google and to organically boost traffic to your website.

Wireframing provides the opportunity to create a low fidelity version of your website with black and white squares as the goal posts. This milestone is driven by the user experience, allowing the working teams to get a sense of how visitors will move through the site, engage with calls to action, and ultimately convert.  By utilising a low fidelity wireframe, changes and edits can be made quickly and easily to ensure the website will perform optimally.  

Getting to see your brand’s digital web design experience fully polished and refreshed is an exciting part of the website journey, and one that all stakeholders are keen to see as soon as possible. Now with the digital strategy, information architecture and wire framing in-toe, the creative team can now bring your digital experience to life - one that's designed to hit your KPIs.

Depending on your specific requirements, Nordica can either support in the build of your website or completely prepare Figma files for collaboration with your chosen development partner.

All Nordica website designs feature atomic design principles as standard, ensuring that everything from a call-to-action button right through to a custom component is scalable and easy to build and customise. This optimises digital experiences to be as seamless as possible and leave minimal interpretation from artwork through to build. The closer the handover is, the more your finished website looks like the design file provided.

If you consider the website strategy, wire framing and design to be phase one of your digital journey, the ongoing optimisation and SEO refinements become an important factor in the ongoing success of your business and ensuring that your website becomes a critical piece of infrastructure for the long term. 

With traffic organically making its way to your website, the final piece of strategy is the paid ads for your business. Whether Meta ads or Google ads both serve as an important tool for steering enquiries towards your website. We’ll work closely with you, and based on the scope of the project, create custom creative to target your audience